Smartphone ownership in  America.

According to research 88% of American adults use the internet. There are 77% Americans who own a smartphone. In the 18- to 29 age group, 92% own a smartphone while those between 50- to 64 years are increasingly using smartphones. Mobile devices consume more than half of the internet traffic. 69% of this traffic is directed to social media platforms through mobile apps for various services such as messaging and voice.

The growth is phenomenal with 80% of shoppers gathering information on a smartphone while in a physical store. Catering for mobile users is a must for any business that wants to be prepared for the future. It is most likely a mobile user will interact with a webstore on their mobile device before they complete a transaction. Remember that 40% of potential customers will switch to a competitor if they have a  bad experience.

Mobile applications are changing the way customers are interacting with their brands. They are making it more convenient to transact, inform and control many of the things we do day to day.

Practical Applications.

Banking:

The number of people visiting a bank to deposit a check has drastically dropped because banks are providing more services using mobile apps. This makes banking convenient and also reduces the cost of maintaining branches.

Managing money:

With the rising cost of living consumers are more careful about how they spend. They are using mobile apps to keep an eye on how they are spending their money.  There are many apps available that will help consolidate transactions across multiple credit cards and bank accounts and send warning notifications when approaching the limit.

Logistics and Warehousing:

For logistics and warehousing professionals you can develop apps with GPS functionality to track goods and vehicles. Shipment orders and resources can be managed thus improving efficiency and reporting.

Telemedicine and Telehealth:

Telemedicine and telehealth apps mave healthcare more convenient, reducing the cost of interventions and helping in encouraging healthy living habits. The level of functionality and capability is up to the provider. The patient gets access to consultation through video, a prescription and a referral if necessary. All these services extended to a doctors patient can increase their interactions with patients dramatically, 24hrs 7 days a week.

Conclusion

Mobile apps are useful as a marketing strategy to uplift your brand and make it more convenient to deliver business services. Mobile apps are the future considering the number of users that have smartphones in America. Expect to see more people using their smartphones then their broadband connections.

Read more on our Mobile Application Development service here.